On Saturday, September 5, FX brought the sound, style and creative energy of early-’90s hip-hop to South Los Angeles with “The Drop: Neighborhood Sessions Event,” a daylong community celebration inspired by the world of the new series, FX’s “The Drop: A Snowfall Saga.”
The outdoor activation brought together local food, shopping and interactive experiences rooted in the surrounding community. Guests explored a marketplace of local artists and Black-owned businesses curated by Black on the Block, including The Black Los Angeles, TAP Candle Company and Ninety Four Frames. Guests also enjoyed food from Nay’s Tacos and Marathon Burger.
Attendees had the opportunity to create their own album covers through a lowrider-inspired photo experience and customize airbrushed tote bags.
Inside Somerville, the series’ musical themes came to life through live performances by Dom Kennedy and Ty Dolla $ign, curated by “The Voice of L.A.,” award-winning radio personality Big Boy. Following the performances, guests enjoyed a special screening of the series’ first episode.
Cast members Gail Bean, Isaiah John, Asante Blackk, Peyton Alex Smith, Simmie “Buddy” Sims III, Nicki Micheaux, Brandon Mychal Smith, Eric Balfour, Isidora Goreshter and Quincy Chad joined fans throughout the celebration.
“Neighborhood Sessions” was part of a broader citywide rollout inviting fans to experience the world of FX’s “The Drop: A Snowfall Saga” through collaborations with brands rooted in South Los Angeles.
Participating businesses included Randy’s Donuts, Hilltop Coffee + Kitchen, Marathon Burger and The Marathon Clothing. The campaign features limited-edition menu items, co-branded packaging, in-store installations and exclusive merchandise available throughout the city.
FX’s “The Drop: A Snowfall Saga” premieres September 8 on FX and Hulu.